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E-commerce is a transaction of buying or selling online. Electronic commerce draws on technologies such as mobile commerceelectronic funds transfersupply chain managementInternet marketingonline transaction processingelectronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

E-commerce businesses may employ some or all of the following:

  • Online shopping web sites for retail sales direct to consumers

  • Providing or participating in online marketplaces, which process third-party business-to-consumer or consumer-to-consumer sales

  • Business-to-business buying and selling

  • Gathering and using demographic data through web contacts and social media

  • Business-to-business (B2B) electronic data interchange

  • Marketing to prospective and established customers by e-mail or fax (for example, with newsletters)

  • Engaging in pretail for launching new products and services

  • Online financial exchanges for currency exchanges or trading purposes



To talk about history as a pioneer of eCommerce with Andres Soler is to talk about the incursion of one of the biggest players of eCommerce in Colombia as it is the online store of Sony and the birth of the Colombian Chamber of Electronic Commerce. (interview)
You led the creation and start up of the Sony online store in Colombia, tell us, how did that adventure begin? (REPORTERO)
In the first 4 years I was in Sony, 2000-2004, we focused on working in e-marketing, starting to make databases, starting to do email marketing campaigns but aimed at people buying products on the channel Traditional, in supermarkets, electronic stores and so on. 11 years ago we opened the first online store of Sony in Colombia, that store was opened using the platform of a third party, which was the platform of Bancolombia called Todo una Plaza, was a virtual shopping center where we negotiated to open a store without an investment Big, we simply paid a commission for every sale we made and they provided us with the entire payment platform in addition to the approvals....
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E-learning consists of education and training through the Internet. This type of online teaching allows the user to interact with the material through the use of various computer tools.
This new educational concept is a revolutionary training modality that enabled the Internet, and which today is positioned as the predominant form of training in the future. This system has transformed education, opening doors to individual and organizational learning. That is why today is occupying an increasingly prominent and recognized place within business and educational organizations.
The term "e-learning" is the simplification of Electronic Learning. It brings together the different technologies, and the pedagogical aspects of teaching and learning.
The e-learning mainly comprises the following aspects:
The pedagogic, referred to Educational Technology as a discipline of the sciences of education, linked to technological means, educational psychology and didactics.
The technology, referred to Information and Communication Technology, through the selection, design, customization, implementation, hosting and maintenance of solutions where proprietary and open source technologies are integrated.

Search Engine Optimisation (SEO) is the umbrella term for all the methods you can use to ensure the visibility of your website and its content on search engine results pages (SERPs).

The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing).

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections.

Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed.

The landscape of SEO changes fast, therefore Search Engine Watch is here to help navigate the unpredictable terrain. Whether it’s a new change in Google’s algorithm, or dealing with semantic natural language search, or implementing the latest accelerated mobile page technology, Search Engine Watch has you covered.


Trust matters. Whether you’re creating content for a standalone brand publication or a company blog, you want people and search engines to trust the information on your website is accurate and current.

Now, with engagement metrics seemingly becoming a larger factor in SEO, you can’t have one without the other. Google won’t trust (and reward rankings to) a website that doesn’t attract and engage an audience, and visitors won’t trust (or even find) content that doesn’t rank well on Google.

Trust is how you build that audience.

For publishers, content is your product and your brand. You establish a relationship with your audience through the content you publish.

Sometimes your content will simply fail to generate the traffic, rankings, shares, and leads you were hoping for.

But something even worse could happen. For most publishers, it’s inevitable. It’s not a question of if, but when.

You could publish content that contains inaccurate information. Not just small typos or spelling mistakes – stuff that’s worthy of an apology and a correction (or even a retraction).

Will such a huge mistake be forgotten by the following day? Perhaps, especially if you’ve built a really strong brand and you don’t make any more huge mistakes.

But if your brand consistently publishes content filled with errors, will it make your core audience start to question whether your brand can be trusted? Absolutely. Your brand will look amateurish.

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